Research in Advertising
 
Research in Advertising

Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people's mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological.

When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company.

Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production. The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times. This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad.

Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy.

All the above studies should facilitate the client's advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer's mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn't get the desired result.

The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight.

The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market.



Word Count 555

Search
Recommended Resources
Advertising for Free Advertising for free seems like an impossible thing when heard. But there are several ways by which ...
read more

Advertising in Yellow Pages Some people believe that yellow pages do not receive response like other advertising methods do and ...
read more

Advertising on Internet Ever since the advent of Internet, advertising on the World Wide Web has been very popular. Many ...
read more

Advertising on Television Advertisements of products, organizations, and services are generally aired on television. This is be done by buying ...
read more

Low Budget Advertising After the advent of online selling sites, shopping has been made so easy that it can be ...
read more

Advertising: Self Promotion Self-promotion is similar to spreading the word by any other means but with an artistic approach. If ...
read more

Advergaming: Advertising through video games The practice of using video games to promote a particular product or an organization is ...
read more

Advertising using Power Words Word cannot only influence the minds of people but can completely change their perception abut a ...
read more

Billboard Advertising Outdoor advertising is a low budget and effective way of advertising a company's product. Among the entire methods ...
read more

Celebrity Branding Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product ...
read more

Characteristics of a Successful Advertisement Many small businesses don't get success they want from advertising due to availability of very ...
read more

Different types of Television Commercials Since the time the first ever commercial to be aired on television of Bulova Watch ...
read more

Get your creative juices flowing if you want to be an Ad Maker Those who don't have creativity as an ...
read more

How to get a job at an Ad Agency? The first and foremost criterion for getting a job at an ...
read more

Getting started in Advertising Most of the professionals in the advertising industry agree to the fact that obtaining a degree ...
read more

How to Create a Successful Advertising Plan Many factors have to be considered when making an advertising plan. Like the ...
read more

How to write Business-to-Business Advertisement Business-to-business firms are those firms that sell products and services among themselves. The selling is ...
read more

How to write good advertising content? To write successful advertisement content is to catch the attention of the customer at ...
read more

Impact of Colors in Advertisements Human brain receives signals faster through eyes rather than ears. Visual appearance is supposed to ...
read more

Low Cost Advertising There is no better advertisement campaign that is low cost and also successful at the same time. ...
read more

Advertising in Newspapers Newspaper advertisements are as old as advertisement itself. Although, it's an age-old method of advertisement, it still ...
read more

Research in Advertising Research in advertising is done in order to produce better advertisements that are more efficient in motivating ...
read more

Search Engine Optimization and Advertising In today's net-savvy world it has become common for any business to have a website ...
read more

Women in Advertisements Featuring a female model in advertisements initially started with advertisements on products like alcohol and adult entertainment. ...
read more

Writing a good headline for your advertisement There is no denying the fact that the success of an advertisement lies ...
read more

Main Menu
Home
Sitemap


website monitoring
Articles
Advertising for Free

Advertising in Yellow Pages

Advertising on Internet

Advertising on Television

Low Budget Advertising

Advertising: Self Promotion

Advergaming: Advertising through video games

Advertising using Power Words

Billboard Advertising

Celebrity Branding

Characteristics of a Successful Advertisement

Different types of Television Commercials

Get your creative juices flowing if you want to be an Ad Maker

How to get a job at an Ad Agency?

Getting started in Advertising

How to Create a Successful Advertising Plan

How to write Business-to-Business Advertisement

How to write good advertising content?

Impact of Colors in Advertisements

Low Cost Advertising

Advertising in Newspapers

Research in Advertising

Search Engine Optimization and Advertising

Women in Advertisements

Writing a good headline for your advertisement

 

Disclaimer: The Publisher has strived to be as accurate and complete as possible in the creation of this website, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

This site is a common sense guide to Research in Advertising. In practical advice websites, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

This site is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.

Any perceived slights of specific people or organizations are unintentional.

Home| Sitemap|Budget Hosting

7.my © All Rights Reserved.