Viral Email Marketing
Sometimes the benefits of email marketing are quite different than anticipated. Most Internet marketers understand the basic concept of email marketing which is to email promotional materials to a large group of Internet users to promote an interest in your products or services. This concept is easy for many to understand but sometimes there are added benefits to email marketing. This article will discuss the basics of email marketing and will also explain how sometimes email marketing can be much further reaching than planned. This additional reach can be either a positive or a negative depending on the quality of the original emails and the reactions of the original recipients.
Email marketing is a very simple concept which is also extremely cost effective. The general idea behind email marketing is that an email is sent to an email distribution list and these emails are intended to create an interest in the products or services offered by the originator of the email. In theory this concept could not be simpler but email marketing can get significantly more complicated. One of the biggest complicating factors is the potential for the emails used in the marketing campaign to be viewed as spam by either the recipient of the email or the spam filter provided by the Internet service provider. This potential alone creates a major complication because Internet marketers have to make a significant effort to assure their messages are not trapped by a spam filter or immediately deleted by the recipients for appearing to be spam.
Once the email messages get through to the recipient, they have a small window of opportunity to make a positive impression on the recipients and influence him to make a purchase or at least visit the business owner's website. Providing quality content, keeping advertising subtle and at a minimum and providing a clear call to action are all factors which can help to get the message across and entice the potential customer to make a purchase or at least visit the website to research the products and services a little bit more.
As previously stated the goal of an email marketing campaign is to convince the email recipient to either make a purchase or visit the website to obtain more information. When an email recipient performs either one of these actions, it is considered a huge success. However, thanks to the power of the forward button email marketing can actually be much more successful than even the business owner intended.
The great aspect of email marketing is that when the email recipients receive an email which they think is worthwhile they are likely to make a purchase and may also forward the information onto a friend or family member they think might be interested in this information as well. The ability to forward email messages has become comparable satisfied customers using word of mouth to tout the quality of the products or services they received. However, the ability to forward a worthwhile email message is exponentially more effective than using word of mouth to spread the word. With just a few clicks of the mouse, the original email recipient can forward the message to several of his friends at once. This can result in significantly better results than the business owner had originally intended with no additional effort on behalf of the business owners.
|
Advertising Through E-mail The subject of whether or not it is acceptable to use advertising in email market is hotly ... read more
Becoming A Master Email Marketer Do you understand email marketing? If you do not, you do not have to worry ... read more
Conceptual E-mail Marketing Deciding whether or not email marketing is a good idea for your business can be a difficult ... read more
Does E-mail Marketing Still Work? This is a question which is on the mind of all business owners who participate ... read more
Does E-mail Marketing Suck Email marketing can actually be much more effective than most people think. Many business owners do ... read more
Don't The A spammer Email marketing can be very effective as long as it is not viewed as spam. This ... read more
E-mail List Creation If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider ... read more
Email Marketing Content Email marketing may include sending email advertisements to a large distribution list, publishing and distributing an e-newsletter ... read more
Email Marketing Experience Savvy business owners realize the importance of email marketing even if they do not know how to ... read more
Email Marketing Master Plan Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is ... read more
Email Marketing Organized If you have recently decided to try implementing an email marketing campaign, you can congratulate yourself on ... read more
Generate Sales With E-mail Marketing Like any type of marketing, email marketing involves a great deal of time and effort ... read more
Hitting The E-mail Mark Everyday Internet users receive tons of emails telling them to buy certain products or visit particular ... read more
Hybrid E-mail Marketing Whether you choose to do your marketing online or offline, one thing does not change. This is ... read more
Improve Your E-mail Statistics Email marketing is becoming extremely popular but this does not mean all business owners know how ... read more
More Than E-mail Marketing If you have already entered the world of email marketing you likely already realize the potential ... read more
Professional Email Marketing Even if you are already running a successful business, you may be surprised to learn your business ... read more
Savvy E-mail Newsletters Email marketing is not just all about unsolicited emails with advertisements making outrageous claims. Unfortunately the abundance ... read more
Skip These E-mail Mistakes Many business owners who opt to try email marketing make the mistake of believing any type ... read more
Staying Within The Lines There is a fine line between advertising and spam and unfortunately many business owners do not ... read more
Switching Gears In Your E-mail Marketing Deciding when to end an email marketing campaign is one subject which many business ... read more
Target Your Email Marketing In theory email marketing is not any different than other types of marketing. This means the ... read more
Targeted E-mail Marketing Email marketing can be a very effective way to reach a target audience around the world. However, ... read more
Types Of E-mail Marketing If you are currently participating in other types of Internet marketing but not email marketing you ... read more
Viral Email Marketing Sometimes the benefits of email marketing are quite different than anticipated. Most Internet marketers understand the basic ... read more
When To Call It Quits Whether you are already involved in an email marketing campaign or are simply considering the ... read more
|
|
|
Disclaimer:
The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to Viral Email Marketing. In practical advice websites,
like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This site
is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
Any
perceived slights of specific people or organizations are unintentional.
|