| Give Pros and Cons in Affiliate Reviews |
Give Pros and Cons in Affiliate Reviews
Okay, I was just being a smarty with my title. The truth is, there are no "cons" to presenting pros and cons in your affiliate marketing reviews.
There is, however, a real down side to presenting only the "pros".
Offer your readers a review stuffed with nothing but glowing tributes, and you haven't given them a review at all - you've hit them with a sales letter. Since they were expecting an honest, unbiased review, they're going to like this even less than people usually like sales letters.
Your reader is trusting you to present them with a real evaluation of the product in question: Make it obvious you're more concerned about pushing through a sale, and that reader is going to instantly lose all faith in you.
In fact, he's going to be gone before you can do more than the proverbial blink.
Show him the product, warts an' all. Tell him why the product is good for him - or not. Point out flaws, if you think the flaw is something your reader will need to carefully consider.
Gaining your reader's trust is not the only consideration here. You're also preventing your vendor's refund rate from climbing. And refunds can not only mean chargebacks for the vendor (each costing about $20) but holdbacks on your affiliate commissions too.
But What if you Never Purchased the Product?
How can you present pros and cons when you've never actually purchased the product you're promoting� er, I mean, reviewing? How can you ethically do that?
Quite simple. Don't pretend. Instead, take a different approach.
Present your review as more of a "profile" - actually a pre-sell. Let your reader know up front that she's reading facts you've gathered together from sources other than personal experience.
Better yet, contact the vendor and "interview" him, and present that interview as part (or all) of your product review. Ask the vendor questions dealing with why his product would be ideal - or not - for your list or market.
Ask him what he thinks the "pros" and "cons" to his product might be. And finish off with a "call to action" instructing readers to find out more by visiting his sales page.
One of two things will happen: Either his answers will help you disqualify a portion of your readers - they'll realize from the comments you're faithfully reporting that the product actually isn't right for them - or you'll be the helpful "go to" person who brought them an expert, "insider" peek into an exciting new product that's going to be just right.
Either way, you've just built up your reader's trust in your ethics and expert status.
And there are no "cons" to doing that!
|
Ad Tracking Your Clickbank links It's no secret that there's a lot of money involved with affiliate marketing and promoting ...
read more
Affiliate Marketing Basics If you are new to Internet marketing and just getting started out as an affiliate I highly ...
read more
Affiliate Marketing Reviews And SEO I can see you shaking your head already at the idea of writing a review ...
read more
Affiliate Marketing Reviews You've checked out a product and got all excited, because it's perfect for your list... But there's ...
read more
Are Pen Names Ethical For Review Bloggers ? Most of the times, they are. A lot depends on your intent ...
read more
Clickbank Affiliate Cash The thing that is so great for you when you sign on to be an affiliate in ...
read more
Clickbank Affiliate Drawbacks While overall Clickbank is a great place to make money as an affiliate there are a few ...
read more
Clickbank Affiliate Pro One thing many merchants love about putting product out on the Clickbank market is they really don't ...
read more
Clickbank Affiliate Tips The "buzz" about Clickbank could convince you that you can virtually fall backward into money using this ...
read more
Clickbank Marketing Reviews More and more people these days are turning to one of the most popular businesses around - ...
read more
Clickbank Affiliate Tools Before the world of the internet, you made money by offering services to customers. And part of ...
read more
Clickbanks Refund Policy Getting a new product out on Clickbank is always a moment of supreme optimism. What we envision ...
read more
Discouraging ClickBank Review Readers You naturally want people to read your reviews and buy the product you're recommending... but if ...
read more
Driving the Customers to Clickbank Clickbank is a great marketplace and it's worth the work and small expense to get ...
read more
Hidden ClickBank Drawbacks Don't waste your time reviewing Clickbank products if... ...you live in a country that is not on ...
read more
How Readers Perceive Your Reviews You're about to set up a new review blog. You probably even have a favorite ...
read more
Promoting your Review Blog It's not enough to write great posts for affiliate products you are reviewing: You want to ...
read more
Review Blog Success There's been a great deal said on what makes a successful affiliate review blog, and all that ...
read more
Reviews in Affiliate Marketing You write a review for your affiliate marketing product, publish it, promote it a little, and ...
read more
Picking Products on Clickbank When you are setting yourself up to be an affiliate on Clickbank, you almost go through ...
read more
Some Clickbank Basics You have to be somewhat in the know to even have heard the name "Clickbank" much less ...
read more
Success as an Affiliate on Clickbank There are hundreds of thousands of affiliate programs out there, all of which claim ...
read more
Give Pros and Cons in Affiliate Reviews Okay, I was just being a smarty with my title. The truth is, ...
read more
Video Blogging Clickbank reviews Video blogging has a lot of advantages over text-based blogging, and it is little wonder that ...
read more
Working With The Product Creators Contacting the product creator of any products that you are promoting is an ideal way ...
read more
|
|
|
Disclaimer:
The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to Give Pros and Cons in Affiliate Reviews. In practical advice websites,
like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This site
is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
Any
perceived slights of specific people or organizations are unintentional.
|