| Do Splash Pages Increase Website Traffic? |
Do Splash Pages Increase Website Traffic?
We've all seen them - beautiful introductory pages, containing almost no text, but making up for it with a spectacular graphic or animated Flash movie - but do these Splash pages actually increase your website traffic?
Your web designer, who relates to the world visually, would no doubt tell you "yes, of course!" And so would any other artist, or right-brain oriented person. If you're selling a course on graphic design, or promoting graphics packages, perhaps there's some merit to having one of these gorgeous displays.
But let's look at the down side�
A member of your niche market actually finds your site. He comes to see what you have to offer. Instantly, he finds himself faced by what feels like a brick wall; one that's stopping him on his focused dash towards finding what hoped to find.
Now, if your animated Flash movie is stunningly clever, relevant or beautiful, you might think he'd stay and be dazzled. And a small percentage of your visitors (those with graphic inclinations) actually may do so.
But for the rest, finding the equivalent of a bus-stop and being forced to wait for the bus is an annoying and frustrating check. (Especially if they're still on dial-up, and your Flash movie takes forever to load.)
People Don't Like To Be Held Hostage�
You know the unwritten (but no less real) rule: You have a few seconds, at most, to capture your visitor's interest and convince him it would be his loss if he were to abort his visit before allowing himself the privilege of reading your scintillating message.
"But I paid a lot of money for that Splash page," you argue. "It was designed by the best!"
That may be, but the proof is there, right in your website stats. Go check for yourself, and see how long the average visit to your splash page lasts. (I guarantee you'll find it's less than 11 seconds.)
The truth is, as far as your visitor is concerned, your splash page is holding him hostage, stopping him from finding the information he came here to claim. He looks for navigation buttons, or a "Skip This Page" one. If he finds the latter, you might actually be lucky, and get a click-through. If not, he's out of there, before a quarter of your page has barely had time to load in. It's as simple as that.
Nor Do Search Engine Bots�
But there's another reason Splash pages won't be your best visitor-enticing strategy. These graphic giants are coded with JavaScript, which cannot be indexed. When it's at the mouth of your site, Search Bots come up hard against it, and find themselves checkmated as firmly as did your potential customer.
Search Bots don't even wait a second, but bounce out of your site instantly, continuing on their busy way - your site un-indexed and unranked.
They found no keywords, no unique, relevant text. No content at all, as far as their algorithms are concerned. (And if your Splash page is hosted on a remote site, at a Graphic service, and the Search Bot is diverted to it via a Redirect, it's a coin flip to decide which sin is worse - redirect or no index-able content.)
So yes, those Splash pages are catchy and gorgeous, but if you're tempted into adding one to increase website traffic, apply the left side of your brain, and stop and do the math instead.
After all, the proof is in the stats.
|
3 Potent Offline Ways To Help Increase Site Traffic You already know about putting your signature link on your business ...
read more
3 Simple Ways To Increase Your Website Traffic Ranking And Value If you're like most online business owners, you spend ...
read more
4 Website Promotion Tips You Can Customize To Your Market You're always looking for website promotion tips to help you ...
read more
Are You Brave Enough For A Litte Website Traffic Promotion? You've applied all the usual rules of website traffic promotion, ...
read more
Blogs Capture The Attention Of Free Traffic The Internet has made it exceedingly easy for anyone to start a web ...
read more
Do Splash Pages Increase Website Traffic? We've all seen them - beautiful introductory pages, containing almost no text, but making ...
read more
Does More Website Traffic Continue To Elude You? You wonder why more website traffic continues to elude you. So you ...
read more
Do You Really Need To List Your Site In Website Directories? You've probably asked yourself, every time you submit a ...
read more
Elicit The Right Feelings To Build Traffic If you think buying is not an emotional experience, you are mistaken! Every ...
read more
Featured Social Networks For Free traffic There are numerable social networks out there. Some have profiles and some don't. Facebook ...
read more
Free Classified Ads Bring Free Traffic Newspapers are what we typically associate with the standard classified ad. However, Internet classified ...
read more
Group Strategies And More Free Traffic So, what's the proper way to generate interest in a group without getting banned? ...
read more
Groups-Communities Spread Your Influence With so many new social networking sites, you may be tempted to overlook the older groups ...
read more
How Bookmarking And Indexing Works To Get You Free Traffic We discussed a bit about how you tag Squidoo pages ...
read more
Human Nature Dictates Traffic Building Strategies Greed is a human trait, and maybe we'd like to ignore it because it's ...
read more
Increase Site Traffic By Using A Script Most people are nervous and shy away from using scripts - they don't ...
read more
Is A 100 Percent Guarantee Enough Everyone remembers the cheesy 100% satisfaction guarantee that old television infomercials would haul out ...
read more
Making Logical Sense To Your Prospects While an emotional trigger will help to stimulate buying behavior, when it comes time ...
read more
More Blog Strategies For Free Traffic There are various strategies to increase your traffic for a blog, with the goal ...
read more
Proving You Can Deliver The Goods - Factor Now, if you make an offer (no matter how incredibly good it ...
read more
Squidoo Your Way To Free Brand Recognition Unlike social networking sites, that we'll discuss later in Chapter 6, social marketing ...
read more
Strategies To Get Social Networking Free Traffic Of course, your strategies may vary with the policy of each site. Some ...
read more
The Strategy Of Credibility By Association As we indicated in the chapter above, you can often sell things through the ...
read more
Web 2.0 Features That Increase FREE Blog Traffic Social Bookmarking After you set up a blog and start adding some ...
read more
Website Traffic Monitoring Made Easier. Those of you who indulge in website traffic monitoring may remember SEOMoz.org's useful page strength ...
read more
|
|
|
Disclaimer:
The Publisher has strived to be as accurate and complete as possible in
the creation of this website, notwithstanding the fact that he does not
warrant or represent at any time that the contents within are accurate
due to the rapidly changing nature of the Internet.
This site
is a common sense guide to Do Splash Pages Increase Website Traffic?. In practical advice websites,
like anything else in life, there are no guarantees of income made.
Readers are cautioned to reply on their own judgment about their
individual circumstances to act accordingly.
This site
is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek services of competent
professionals in legal, business, accounting, and finance field.
Any
perceived slights of specific people or organizations are unintentional.
|